Recognizing that retail associates are the cornerstone of operations, the objective was to revolutionize their career development. "Grow" was born out of the need for a comprehensive, accessible, and engaging platform where retail associates could learn, grow, and excel.
The design process began with extensive field studies, gaining insights from associates to understand their aspirations, challenges, and learning preferences. Our findings highlighted the associates' need for accessing a learning platform from their homes. This flexibility lets associates schedule learning around personal commitments, enhances work-life balance, and improves job satisfaction and performance. Home access may also cultivate a more relaxed learning environment, leading to better comprehension, retention, and engagement.
"Retail associates need access to learning—anytime, anywhere, on any device—to effectively grow and excel in their roles."
"As a retail worker, it's tough to find time to learn when we're always busy helping customers."
"Grow" encompasses a blend of learning methods, from microlearning modules and video content to peer collaboration features, tailored to the modern retail associate. The platform integrates real-time performance tracking and personalized learning paths to facilitate career progression, boosting both skills and morale.
The result? An increase in engagement, higher job satisfaction, and an uplift in performance across retail stores. "Grow" has redefined the career trajectory for retail associates, creating a ripple effect of positive change throughout the organization.